Measuring Trade Show Effectiveness: Metrics That Matter
Trade shows remain a vital component of many companies’ marketing and sales strategies. They offer a unique opportunity to engage with potential customers, build brand awareness and generate new leads. But how do you measure trade show effectiveness? How can you be sure that the resources invested yield the desired outcomes? In order to answer […]
Best LED Video Wall Rental Tips for Your Next Trade Show
Trade show exhibitors are always looking for new ways to capture the attention of attendees on a busy trade show floor and to keep their attention once they have it. Technology is constantly evolving and will be even more important once trade shows and corporate events resume. Companies are going to have find ways to […]
Changes to Trade Show Etiquette After Covid-19
To capture attendee’s attention, it is imperative to ensure your booth staff has mastered the proper trade show etiquette. It is extremely important that your booth staff understands expectations, properly greet attendees, and making sure to keep your booth visitors engaged. As with most things today, the rules for trade show etiquette are evolving to […]
Trade Show Exhibiting in the Age of Covid-19: Health & Safety Guidelines
There is not any doubt that Covid-19 has wreaked havoc on our lives. Trade show organizers and venues in Las Vegas are working diligently to forge ahead with health and safety measures that will be implemented when trade shows resume. Being able to exhibit safely has been and will continue to be the priority for […]
How to Plan for Your Next Trade Show in this New Normal
One of the constants that has always characterized exhibiting at trade shows from show to show, year to year is that they are always evolving. The one thing we can always count on is change some industries are quicker than others to embrace changes. Unfortunately, society has been forced to adapt to all types of […]
8 Best Tips to Boost Your Trade Show Booth
Having a successful trade show entails many puzzle pieces coming together, which is a challenge to both a first-time exhibitor and a seasoned exhibitor. That booth space is more than just a section of floor space at the venue, it is a direct reflection on your company – your storefront, your brand’s sales platform. We […]
How to Navigate the Costly Trade Show Maze
There are thousands of trade shows in Las Vegas each year, which means thousands of exhibitors each year head to Las Vegas. The trade show industry is huge. Companies exhibit at trade shows not only to make new connections in their industry but to also identify potential sales opportunities in the hopes that they will […]
Trade Show Booth Design for Different Booth Sizes
Not all trade show booth designs are created equal. Trade show exhibit space ranges in size from 8′ x 10′ up to large islands, each of which have a different effect on your booth visitors. Therefore, it is imperative to use different design approaches in order to maximize the impact. 10×10 Trade Show Booth Designs […]
Choosing the Right Trade Show Furniture
All too often exhibitors spend many hours on the design of their display and graphics, but will opt for the basic, stock furniture for their booth. Trade show exhibit design is like a puzzle, all of the pieces have to fit together because if not than one is left with an incomplete picture. Two Most […]
The Ultimate Guide to 10×10 Trade Show Booth Rentals
You have reserved your 10×10 booth space for a trade show in Las Vegas. Whether you are a first-time exhibitor or a seasoned veteran, it is imperative to determine what you want your trade show booth to do for you. Once you have that answered, the planning should be centered around that. While a 10×10 […]
Trade Show Furniture Tip: When Lounging is Productive
Typically you will not see the words lounging and productivity being used synonymously or being used together in a positive light. There are always exceptions to every rule. When it comes to trade show furniture and using your space effectively, having a bar along with lounge seating can equate to an increase in productivity and […]
Top Five Keys to Effective Trade Show Booth Design
Exhibiting at trade shows provides your company an excellent chance to personally market your service or product to a large segment of your target market, and a chance to receive the exposure your company may not be able to get with other ways of marketing. Each exhibitor is vying for attendees’ attention at these shows, […]
Trade Show Tips – Stylish Trade Show Furniture Rental 101
OK. Your trade show booth design is finished and is being built. Many exhibitors will make their booth furniture the last decision. When in reality it should be right there at the top with the actual booth design and flooring. Why should your trade show furniture be placed higher on your check list? By including […]
Top 8 Advantages to Renting Your Next Trade Show Booth
To Rent or Buy Your Next Trade Show Exhibit? When contemplating a new trade show exhibit, one of the first and most critical choices that you will make is whether you will decide to buy or rent it. Certainly, if you do one show a year, rather than ten, renting becomes a more cost-effective solution. […]