If you’re thinking about attending or exhibiting at World of Concrete, understanding how the show works can make it easier to decide whether it belongs on your trade show calendar. This guide covers what World of Concrete is, when and where it takes place, who attends, registration and pricing, and what you can expect from the show.
- The World of Concrete trade show is an annual Las Vegas event focused on the commercial concrete and masonry construction industries, with exhibits, education, live demonstrations, competitions, and hands-on experiences.
- World of Concrete 2027 will take place January 19–21 at the Las Vegas Convention Center, with education sessions beginning January 18.
- More than 47,400 registered professionals attended World of Concrete in 2026, along with more than 1,300 exhibiting companies representing construction equipment, technology, materials, tools, and related services.
- The cost to attend World of Concrete 2027 starts at $115 for an Exhibits-Only pass with early registration, while seminars, training, certifications, and other education programs cost extra.
- Registration is required to attend the World of Concrete show, and attendees must complete registration online before arriving at the event.
If you work in concrete, masonry, commercial construction, or the construction equipment industry, World of Concrete is one of the major industry events you may be considering attending or exhibiting at.
Learn what the World of Concrete trade show is all about and get answers to the questions you may have before planning for the event.
What Is the World of Concrete Trade Show?
World of Concrete, often called “WOC,” is an annual international trade show focused on commercial concrete and masonry construction. It gives industry professionals a place to see new products, meet suppliers, and learn about changes in the field. Attendees can also get a closer look at equipment they may use on the job.
The show includes both indoor and outdoor exhibit areas. Inside the convention center, you’ll find equipment and materials alongside software and other construction solutions. Outside, attendees can watch large equipment in action and see live product demonstrations.
Education is another major part of World of Concrete. Sessions cover technical skills and business operations, with programs addressing topics such as safety and project management. The show also hosts live competitions, including the SPEC MIX BRICKLAYER 500.
When Is World of Concrete?
World of Concrete is typically held in January each year. World of Concrete 2027 will take place January 19–21, 2027. The education program begins January 18 and continues through January 21.
The exhibit halls are scheduled to be open from 9 a.m. to 5 p.m. on Tuesday and Wednesday. On Thursday, the show floor closes at 3 p.m. If you’re attending education programs, you may need to arrive before the exhibit portion begins.
Where Is World of Concrete?
World of Concrete is held at the Las Vegas Convention Center in Las Vegas, Nevada.
The show spreads across the North, Central, and South halls, along with outdoor exhibit areas. Each part of the convention center has its own focus. One section may feature concrete production or material handling, while another is dedicated to repair and demolition. You’ll also find areas focused specifically on decorative concrete and other specialties.
The outdoor areas give exhibitors room to demonstrate larger products and equipment. Since the event covers a large footprint, it’s helpful to review the floor plan before you arrive and note which areas you want to visit.
How Much Does It Cost To Attend World of Concrete?
The cost to attend World of Concrete depends on when you register and what kind of access you want.
For World of Concrete 2027, an Exhibits-Only pass starts at $115 if purchased by December 11, 2026. The price rises to $145 after that date and to $165 during show week. World of Concrete lists total registration fees ranging from $115 to $750 depending on your business type and the access you choose.
Education is priced separately. A 90-minute seminar starts at $135, while a three-hour seminar starts at $215. You can also add certification programs, hands-on training, or workshops, so your final cost will depend on how much of the education program you plan to attend.
Who Attends World of Concrete?
World of Concrete is designed for professionals who work in commercial concrete, masonry, and related areas of construction.
You’ll see contractors and builders on the show floor, but the audience goes beyond those roles. Business owners may be evaluating products or potential vendors. Project managers often look for solutions they can bring back to their teams. Equipment buyers also use the show to compare options in person before making purchasing decisions.
World of Concrete reports that more than 75% of attendees play a role in their companies’ purchasing process. For exhibitors, that means many of the people visiting their booths may be actively researching products or suppliers for their businesses.
How Many People Attend World of Concrete?
World of Concrete attracts tens of thousands of industry professionals each year. The 2026 show welcomed more than 47,400 registered professionals and more than 1,300 exhibiting companies.
Attendance was even higher in the two previous years. World of Concrete 2025 drew 57,908 registered professionals, while the 2024 event welcomed nearly 60,000.
Attendance isn’t the same every year, but recent figures give you a good idea of the show’s size. If you’re going for the first time, planning your schedule can help you cover the exhibitors and sessions that are most relevant to you.
What Types of Exhibitors Are at World of Concrete?
World of Concrete exhibitors represent many different parts of the construction industry. Some companies focus directly on the equipment or materials used in concrete and masonry work. Others provide technology or specialized products that support contractors and construction businesses.
Major exhibitor categories for WOC include:
- Heavy equipment and material handling
- Concrete production equipment and materials
- Construction technology and software
- Concrete repair and demolition
- Decorative concrete and surface products
- Concrete reinforcement
- Masonry products and equipment
- Work trucks
- General construction tools and services
More than 1,300 companies exhibited at World of Concrete in 2026, including 284 new exhibitors. Recent shows have included brands such as:
- Bobcat
- DeWalt
- Hilti
- Kubota
- Milwaukee Tool
You’ll also see companies outside the traditional equipment space. Procore, for example, represents the construction technology side of the show, while Ford Pro serves companies managing commercial vehicles and fleets.
Do You Need To Register for the World of Concrete Show?
You need to register for the World of Concrete show before attending. Once you register, you’ll receive the information needed to access your badge. You’ll also need a government-issued photo ID when picking up or printing your badge at the convention center.
Registration must be completed online before you arrive. If you want to attend seminars or other education sessions, you’ll need to add those to your registration as well.
Is World of Concrete Every Year?
World of Concrete is held every year. The show has served the concrete and masonry industries for more than 50 years. Its consistent schedule also gives companies time to plan for the show as part of their annual trade show calendars.
Stand Out at World of Concrete With a Custom Trade Show Booth
World of Concrete is a busy, competitive show where exhibitors are competing for attendees’ attention. LV Exhibit Rentals can create a custom trade show exhibit that makes it easy to showcase your products, hold demonstrations, and talk with the prospects you want to reach.
Our team provides turnkey support from design and production through installation and teardown. When you’re ready to plan your booth design for World of Concrete, let LV Exhibit Rentals help you create a space that fits your goals while handling the exhibit logistics so your team can stay focused on meeting attendees and talking with prospects.
