What Is a Brand Activation?
Brand activations turn passive attendees into participants. This guide breaks down what they include, how they differ from the rest of your marketing and which formats earn the most engagement on a show floor. Key Takeaways What is a brand activation? The term gets used a lot in event marketing, especially around trade shows, sponsorships […]
The Ultimate Guide to 10×10 Trade Show Booth Rentals
You have reserved your 10×10 booth space for a trade show in Las Vegas. Whether you are a first-time exhibitor or a seasoned veteran, it is imperative to determine what you want your trade show booth to do for you. Once you have that answered, the planning should be centered around that. While a 10×10 […]