If you’re new to the automotive industry or looking to explore new opportunities, you may have heard of the NADA Show. This major event could be the game-changer your business needs, offering a unique space for networking, learning, and discovering cutting-edge innovations that will shape the future of the auto world. Whether you’re a dealership owner, supplier, or simply curious, understanding what the NADA Show is all about can open doors to incredible possibilities.
What Does NADA Stand For?

NADA is the National Automobile Dealers Association. It is a trade organization that represents franchised new‑car and truck dealers across the United States and organizes the industry’s leading trade show. The NADA Show is the association’s flagship event where dealers, manufacturers and suppliers meet to discuss trends and to see new products.
Where Is the NADA Show?
The location of the NADA Show changes from year to year, but it is often held at the Las Vegas Convention Center, one of the most popular venues for trade shows in Las Vegas, NV. While past events have taken place in various U.S. cities such as San Francisco, New Orleans, Orlando, and Dallas, Las Vegas has become a frequent and favored host for the show due to its expansive venues and accessibility.
Because the venue may change annually, be sure to check the NADA website for the exact location each year.
Who Should Attend the NADA Show?
The NADA Show has something for everyone working in a dealership. With innovative products, emerging trends, and valuable networking opportunities, it’s an event that’s worth it for:
- General Management: Sessions on leadership, hiring, and profitability to help you run a store smoothly.
- Variable Operations: Strategies for excelling in new and used vehicle sales, finance and insurance, lead conversion, and compliance.
- Fixed Operations: Training to build transparent, customer-centric service, parts, and collision departments.
- Marketing & Digital: Lessons on digital marketing and customer experience technologies to convert leads and manage online reputation.
- Next Gen: Insights into emerging tools and technologies transforming dealerships.
- International Dealerships: Sessions covering U.S. market trends and best practices for global dealers.
If you’re involved in any aspect of a franchised dealership—sales, service, marketing, human resources or management—the NADA Show offers relevant education and networking.
What Happens at NADA?

NADA’s show is a perfect mix of education, networking, and product discovery. You’ll get access to world-class speakers, valuable learning sessions, and a marketplace filled with the latest products and technologies. Plus, you’ll have plenty of opportunities to network with industry professionals.
There’s something for everyone, with sessions tailored to different learning styles, including:
- Workshops: More than 60 in-depth workshops offered
- Super Sessions: Impactful sessions with expert speakers to help you stay ahead
- Dealer Learning Lab Mini-Sessions: Short, targeted learning opportunities to grow and improve your dealership operations
- The Exchange: Peer-to-peer discussions to share and learn from each other’s experiences
- Spotlight Series: Connect directly with industry leaders in small, interactive settings
The expo is just as impressive because 600 companies showcase thousands of products, services, and technologies that are designed to help your dealership thrive.
How Do You Register for the NADA Show?
To register for the NADA Show, simply visit their website and complete the online registration process. During registration, you’ll need to specify if you work at a U.S. franchised dealership, whether your dealership is an NADA member, and if you’re attending from outside the U.S.
Additionally, you’ll select the category that best describes you, such as Dealer/Manager, OEM, International affiliate, or Allied Industry. This helps NADA tailor the experience for different attendees.
The registration policies state that you can bring one guest with you, but you can’t buy additional guest badges for more people. Also, anyone attending the event who is over the age of 18 must be officially registered in order to enter the show.
How Much Does NADA Cost?

The cost to attend the NADA Show can vary depending on factors like your role, membership status, and the events you choose to participate in. However, expect to pay at least $600 for basic registration to access the whole four-day show, including the main event, educational sessions, and networking opportunities. Additional costs may apply for special events, workshops, or accommodations. Early bird discounts or tiered pricing may also be available.
Registration for children is free but must be completed onsite. It’s important to check the official NADA Show website each year for the most up-to-date pricing and registration options.
Who Can Exhibit at NADA?
The NADA Expo is a great opportunity for companies that offer products, services, and technologies for franchised new-car dealerships. It’s the perfect place for businesses to connect with over 10,000 dealerships and showcase their brand to key decision-makers in the auto industry.
If you’re looking to exhibit at NADA, you’ll need to submit a booth application and pay a 50% deposit. Booth space is limited, so applying early is recommended to secure your spot. When you purchase your booth space, you’ll get several perks:
- Listing in the online directory
- Listing in the mobile app
- Special housing rates
- Shuttle bus transportation
- Four complimentary exhibitor badges for every 100 sq. ft. of space you purchase
Exhibitors must follow NADA’s guidelines for booth design to ensure a fair and consistent experience for everyone. If you’re looking for extra visibility, there are also sponsorship opportunities available.
Stand Out at the NADA Show With a Custom Booth
Position your brand as an industry leader at the NADA Show with a show-stopping booth designed by LV Exhibit Rentals. As a family-owned, Las Vegas-based company with over 30 years of experience, we specialize in delivering custom exhibit solutions that resonate with your audience.
Our local expertise means we understand the unique dynamics of Las Vegas convention centers and how to make your booth stand out in the crowded NADA marketplace. With personalized service and cutting-edge features such as LED video walls and interactive displays, we provide innovative solutions that engage attendees and spark meaningful connections.Contact LV Exhibit Rentals today to start building your high-impact NADA booth rental that will attract the right buyers and decision-makers.