Building the Best Trade Show Booth on a Budget

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A great trade show booth can get you noticed, but creating a memorable booth is easier said than done. With a little ingenuity and a small investment, however, you can build the best booth on the trade show floor. You just need to get a little creative.

Rent a Booth

If you can’t afford your own booth just yet, don’t fret. There are exhibit rentals in Las Vegas that allow people to take part in trade shows. There are a number of sizes and packages to choose from, and they can be customized to reflect your brand. Whether you want a large booth with bright graphics or a smaller booth with lots of shelving, rental companies can help you turn your imagined booth into a reality.

Games and Giveaways

People love free swag. Games and prizes are a great way to draw attention to your booth and hopefully connect with potential customers. Don’t stick to the old standbys like Bingo. Instead, come up with games that are relevant to your product. Are your customers likely to be golfers? Set up a miniature golf course in your booth. Do your customers love word games? Create a company-specific crossword puzzle with funny clues. Make sure to collect email addresses while playing the games, as this will help you compile a list of potential contacts. With a little creativity, this can all be done for relatively little expense.

Use Social Media to Your Advantage

It doesn’t cost anything to make waves on Twitter and Facebook. Stay active during the trade show, and you might make the connections you need. Post photos updating your followers on your progress, use the trade show hashtags, and connect with other attendees. You can also liveblog the event for people who couldn’t make it. If you make it look enticing enough, you might get their business, even if you didn’t get a chance to connect in person. Always utilize all the available tools at your disposal. Social media is a great and cheap way to connect.

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