Having a boring and ugly trade show booth can be bad for business. After all, you’re competing for attention with every other exhibitor on the show floor. Here are a couple of elements you can easily add to your trade show booth to ensure you’ll stand out from the crowd.
1. Bright colors
Gone are the days of mundane black, grey and white. Adding bright and bold colors like hints of blue, orange, purple or even a lime green, will draw attendee’s attention directly to you. If you can correlate these colors to fit your company and brand, that’s even better!
2. Video and A/V
These days, video and audio elements are a must in a booth. Being able to sit attendees down and show them a video demonstration of your product, or keep a continuing slideshow going will help keep them in your booth for longer. Even a simple tablet can help add extra pep to your interactions!
3. Friendly staff
Nothing is more important than making sure you have smiling, friendly faces at your booth. You want to make sure the people representing your company are inviting and are willing to go the extra mile when they’re talking to attendees.
4. Excellent lighting
You want people to see your trade show booth, right? This one should be a no-brainer, but all too often, we see exhibits that have been poorly lit, which makes the people and products a lot harder to see. Quality lighting can really make or break a booth.
5. Events and promotions
A huge draw for trade show attendees are events and promotions. If you can, try to do a contest or have live product demonstrations to help bring people to the booth. Raffles, for example, are a great way to make sure that people stop by and participate in what you have to offer!